Did Apple’s Products Make Them a Success or Did Something Else?

WHY-homeDid you know as human beings we have a very basic and powerful need – the need TO BELONG.

We are more likely to trust and feel comfortable with those who believe what we believe.

We see them as “our kind of people”.

When we share values and beliefs with someone, we feel connected and safe.

For example have you ever been traveling and coincidentally met someone who comes from your home town? You somehow feel connected to them even though they’re a stranger.

Our need to belong is so strong that we even crave being involved with organisations that are like us and who share our beliefs.

If Apple had simply told us they were the best, fastest, greatest computer company would we have cared as much? No.

Is Apple successful just because they make great products?


Their customers care so much because Apple tells us WHY they exist and what they believe.

Today people want authenticity. They want to know who you are and what you stand for.

They want to “feel” right about the decision to choose you and your products.

They don’t want to be manipulated or misled. They are tired of exaggerated claims.

We are drawn to leaders and organisations that tell us what they believe. It makes us feel safe and part of something worthwhile.

We feel inspired.

When an organisation tells us WHY they exist and what they believe, and we believe what they believe then we are more likely to go to great lengths to include those products and services in our lives.

Notice how Apple users feel a bond with each other. Notice how Harley Davidson riders feel a bond with each other.

If all you do is tell the world WHAT you sell i.e. your price, quality, service, technology, then you’re not differentiating yourself in any way from other businesses that offer the same thing.

There’s no opportunity to create a common bond.

When you express your WHY, you instantly create an environment for those who believe what you believe to feel great about you, to feel they have something in common with you, to bond with you.

To attract ideal customers you love to work with and who become loyal, raving fans who recommend you to their friends, you must share your WHY.


Live your WHY.

The WHY Movement is here.

Go here, and contact Janet here to WHY-ify your business.

The WHY Engine – Ridgely Goldsborough, ESQ
Start with WHY – Simon Sinek

Related Reading:

(Part 1) 10 Major Reasons WHY-Inspired Leaders Have Inspired EMPLOYEES

(Part 2) 10 Major Reasons WHY-Inspired Leaders Inspire Their CUSTOMERS

How to Create True Passion and Inspiration in Your Team

7 Unwanted Things When You’re Not Living Your WHY

7 Things Happen When You Don’t Know Your WHY

When You Know Your WHY…

My name is Janet Poole and I believe there are better ways to delight your customers and inspire your staff.

I believe in meaningful conversation, knowing what really matters to you.

I believe an open mind is essential to a better life because there are always different and better ways of doing things.

I believe truth is a better way no matter how outrageous and despite its consequences because it sets you free.

I don’t believe in conforming. I believe in freedom and remembering to use your free will because many of us forget we have it and end up frustrated living below our potential.

I believe in saying yes to opportunities, doing something greater than yourself because it will thrill you; life ought to be an adventure, lived with courage.

I believe in laughing, delicious food and red wine.

I believe in being someone you can count on who will support you all the way into the results you want.

Better Ways. More Freedom.

Knowing your WHY is like turning on the lights to your behaviour. You gain instant clarity. It’s like being introduced to yourself. When you know your WHY, you begin to understand. When you know your WHY, you realise your unique gifts. When you know your WHY, you gain clarity and confidence. When you know your WHY you live with passion.

When you know your WHY you can take your business from good to great in a single day.

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