The Easiest Way to Ensure Your Persistence

Most of us are conditioned to take the path of least resistance even if it means staying miserable.

You see to achieve something big, beautiful and truly worthwhile, especially if it’s something you’ve never done before and have no idea how to do, you are going to need to develop persistence.

The reason for this is that the real purpose of a goal is to grow.

It’s the growth that gives us meaning to life.

But ask anyone on the path of personal growth, it’s not easy.

Personal growth takes courage and persistence. There will often be times when it feels tempting to go back to safety, back to the old and lousy, back to the way things were.

“Those who have cultivated the HABIT of persistence
seem to enjoy insurance against failure”

~~ Napoleon Hill

The worthy goal you’ve selected is your vehicle for growth. It’s the “carrot” urging you forward.

The reason we want your goal to be something truly significant and desirable is because in order to achieve it you ARE going to have to grow.

You are going to have to overcome obstacles but as you doRead more

Related Reading:

This is Janet Poole and I believe in freedom and living your true potential.

I believe in finding better ways to grow your business and live a better life.

I believe in being someone you can count on for support all the way into achieving your goal.

I have searched the world to find the best ways to grow, achieve permanent change and create your wildest dreams — I have found it in the program Thinking Into Results.

Better Ways. More Freedom.

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Are You Living the Life You TRULY Want?

Have you ever wondered why so many people settle for a life they don’t want?

“It’s unrealistic” is one of the main reasons I’ve discovered people are not willing to even consider the life they TRULY want.

Unfortunately, such beliefs are so powerful they cause us to miss out on the greater life we could have had.

Fortunately, if you sincerely analyse this belief, it falls to pieces.

“I am realistic. I expect miracles.” ~~ Dr Wayne Dyer

Consider Will Smith’s healthy attitude to life. He goes beyond traditional thinking and therefore goes for and achieves big dreams. Here are excerpts from his inspiring interviews.

  • “Being realistic is the most commonly travelled road to mediocrity.”

Read more…

Related Reading:

This is Janet Poole and I believe in freedom and living your true potential.

I believe in finding better ways to grow your business and live a better life.

I believe in being someone you can count on for support all the way into achieving your goal.

I have searched the world to find the best ways to grow, achieve permanent change and live your wildest dreams — I have found it in the program Thinking Into Results.

Better Ways. More Freedom.

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A 10% or 20% Improvement is NOT the Idea

Ten or twenty percent is only an incremental gain.

For some that’s an impressive performance – depending on the challenge.

I prefer the idea of a quantum leap.

Why not choose to double your level of success? Why not triple it? Or more!
Why play small when you can go big?

To do this you’re going to have to be illogical.

The 3 Basic Principles of a Quantum Leap

1. Think of something you truly WANT to achieve, something you’d love to be, do or have.
To achieve a quantum leap, it must come from inside.
It must be something seeking expression in and through YOU.
This could be for you personally — or if you’re the leader of a team or business.

What do you have a burning desire to do?
If you knew you could not fail, what would you do?
Write it down. Imagine you are already living it NOW (that’s really important).

2. Let go of having to know HOW you’re going to get there.
You may already be able to see the problems you’ll face.
You may already realise some resources you’ll need are missing.
You may have no idea how you’re going to work through some of the logistics.
Believe it or not, none of that is your problem.

“Absence of evidence is not evidence of their absence.”
~~ Price Pritchett, You2

Everything you need will come to you as you need it.

…read on to learn Principle #3 — it’s simple but essential for you to make that quantum leap!

Related Reading:

Is Anything Really Possible?

Play It Safe and Survive — Is That Enough?

How to Be Happy and Love Your Life

Do You Think For Yourself? Here’s How to Start

This is Janet Poole and I believe in freedom and living your true potential.

I believe in finding better ways to grow your business and live a better life.

I believe in being someone you can count on for support all the way into achieving your goal.

I have searched the world to find the best ways to grow, achieve permanent change and live your wildest dreams — I have found it in the program Thinking Into Results.

Better Ways. More Freedom.

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Use This Powerful Ability to Create the Life You Want

Think about your car, phone, computer, air travel and the lamp on your bedside table.

How did they originate?

Almost everything we use on a daily basis is the direct result of someone’s thought or idea. Even the clothes you’re wearing.

But what do we mean by someone’s “thought” or “idea”?

It’s often overlooked that these things were created FIRST in someone’s IMAGINATION.

“Imagination is the beginning of creation.
You imagine what you desire,
You will what you imagine and
at last you create what you will.”
~~ George Bernard Shaw

We all have the ability to use our imagination which means we already have in us everything it takes to create anything we want in our life!

Magnificent news!

Yet most of us don’t use this ability. Before starting school we thoroughly enjoyed using our imagination but then we were punished for daydreaming and told to pay attention.

Obviously many people use their imagination to design homes, art, write novels etc, however few adults use their imagination to DREAM of and CREATE the life they want.

Click here to read on – HOW TO CREATE the life you want…

This is Janet Poole and I believe in freedom and living our true potential.

I believe in finding better ways to live a better life.

I have searched the world to find the best ways to grow, get permanent change and achieve your wildest dreams — I have found it in the program Thinking Into Results.

Better Ways. More Freedom.

Contact Janet Poole here

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The Little Known Opportunity to Differentiate Your Business

Whenever you find yourself on the side of the majority, it is time to pause and reflect.” ~~ Mark Twain

One of my favourite quotes because I believe in thinking for yourself. In today’s society that’s not easy but what’s the alternative?

You may want to read these 2 articles next to learn more about thinking for yourself:

Why Mainstream Thinking Gives you Mainstream Results
Do You Think For Yourself? Here’s How to Start

For now let’s continue with a better way to differentiate your business.

This article is Part 3 of a 3-Part Series on how to differentiate your business. (see links to Part 1 & 2 below)

Next time you’re

  • Browsing someone’s website
  • Paging through a magazine
  • Staring at a billboard
  • Listening to an ad on the radio

What is the ONE thing they’re all telling you, which is NOT helping them attract ideal clients?

They’re all telling you WHAT they do.
In other words they are giving you features and benefits.

Mainstream marketing techniques teach us to focus on the features and benefits (i.e. the WHAT) of our products and services.

Everyone now does this (the majority!) which means you have a huge yet little-known opportunity to differentiate your business!

How do you go about doing that, you ask?

Stop telling people WHAT you do and instead differentiate yourself by expressing WHY you do what you do.

This is not about being different for the sake of it. This is a better way of doing business because it’s easy and it works – I’ll explain in a minute the brain biology behind it.

Since becoming a WHY Coach I’ve worked with companies who have struggled to explain to me what they do and it’s only once we’ve delved into WHY they’re in business, that I truly understood WHAT they do. Interesting.

Are you struggling to explain WHAT you do to your potential clients?

Are you struggling to get the right messaging?

If so, contemplate these 2 things:

1. WHY you do what you do and
2. What you BELIEVE.

BUT… you’ll probably discover these 2 things:

1. You’re not exactly sure WHY you do what you do

2. You’re not exactly sure what you BELIEVE.

That’s where we come in because most people need help digging down and finding the truth of their WHY and what they BELIEVE.

We facilitate that with you and then use it to create powerful messaging that speaks to your ideal clients.

The First Step in the WHY Process

We discover which of the 9 WHYs is yours.
This is the most important step.

This step alone will most likely give you a massive a-ha. It will give you clarity about who you are and why you do everything you do. I mean everything.

From that day on your entire life will look different.

We believe that there are 9 WHYs and only 9.
The fact there are 9 WHYs and only 9 are what give this tool its power.
An unlimited number would make it useless as a practical tool.

With only 9 WHYs we can quickly identify your WHY and make it useful for you in both your personal and business life.

You may wonder how can there be only 9 WHYs for 7 Billion people?
It’s HOW you live your WHY that makes you unique (more on that another time).

The 9 WHYs

  1. To Contribute to a Greater Cause, Make a Difference, Add Value or Have an Impact
  2. To Create Relationships Based Upon Trust
  3. To Make Sense Out of Things
  4. To Find a Better Way and Share It
  5. To Do Things The Right Way
  6. To Think Differently & Challenge the Status Quo
  7. To Seek Mastery
  8. To Create Clarity
  9. To Simplify

Each WHY is a wonderful talent and a skill. Whichever WHY is yours you will do it as simply as breathing.

For example, my WHY is #4 “To Find a Better Way and Share It”. I am compelled to look at every situation and process to see if there is a better way! I can’t help but do it. You will realise the same once we know your WHY.

Most people can only guess at which of the 9 WHYs is theirs because we can’t see ourselves for who we truly are. That’s the first a-ha : )

Remember, your WHY is a gift and a talent, so it’s imperative you know it.

The Brain Biology Behind the WHY

Your WHY talks to a part of a person’s brain called the Limbic Brain.
It’s our feeling brain.

We make decisions because something feels right.
The Limbic Brain is the decision-making part of our brain.

If you tell a person WHAT you do (rather than WHY) you are not talking to their Limbic Brain and in fact you are CONFUSING them.

So… how do you access the Limbic Brain?

By expressing your WHY.

Expressing WHY you do what you do is effective for several reasons:

Getting to HOW starts with WHY1. You’re being authentic and genuine, and people quickly sense that. You’re talking to their Limbic Brain.
By the way, if a person does not believe what you believe, they are simply not your ideal client! (more on that another time too)

2. You are not being manipulative; most marketing is manipulative even if the intentions are good.

3. Remember, customers do business with people based on relationships. Customers must know who you are and what you stand for – your values and beliefs. That creates a feeling of belonging which feels good.

Let me give you an example. Although you’d rarely talk to a stranger on a train in your home town, you’d more likely to strike up a conversation with someone if you were overseas and they shared your accent. You’ll both instantly feel a strong connection and even… a natural inclination to trust each other! It’s true isn’t it?

Why that happens is because when you and someone else share common values and beliefs you’re more likely to trust them.
They are “your kind of people.”
You feel a sense of belonging.

Did you know…

… when it comes to you and your business, ideal clients are looking for you?

They are – it’s a fact – people love doing business with those who share their values and beliefs.

Help them find you!!!

It’s up to you to express WHY you do what you so that ideal clients can find and recognise you.

To attract ideal clients you must express your WHY.

Discover your WHY.
Live your WHY!

Contact Janet here to WHY-ify your business (and life!)

References:
The WHY Engine – Ridgely Goldsborough, ESQ
Start with WHY – Simon Sinek

Part of this series:

This article is Part 3 of a 3-Part Series on how to differentiate your business. See:

(Part 1) Are You Struggling to Differentiate Your Business?
(Part 2) How to Differentiate Your Business Using the Power of WHY

Related Reading:

(Part 1) 10 Major Reasons WHY-Inspired Leaders Have Inspired EMPLOYEES

My name is Janet Poole and I believe there are better ways to delight your customers and inspire your staff.

I believe in meaningful conversation, knowing what really matters to you.

I believe an open mind is essential to a better life because there are always different and better ways of doing things.

I believe truth is a better way no matter how outrageous and despite its consequences because it sets you free.

I don’t believe in conforming. I believe in freedom and remembering to use your free will because many of us forget we have it and end up frustrated living below our potential.

I believe in saying yes to opportunities, doing something greater than yourself because it will thrill you; life ought to be an adventure, lived with courage.

I believe in laughing, delicious food and red wine.

I believe in being someone you can count on who will support you all the way into the results you want.

Better Ways. More Freedom.

Knowing your WHY is like turning on the lights to your behaviour. You gain instant clarity. It’s like being introduced to yourself. When you know your WHY, you begin to understand. When you know your WHY, you realise your unique gifts. When you know your WHY, you gain clarity and confidence. When you know your WHY you live with passion.

When you know your WHY you can take your business from good to great in a single day.

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