Do you ever feel you have to be what you’re NOT, in order to succeed?

I’ve felt the pressure to do that, most of us have.

More so since publishing my book, mainly because I entered the world of marketing.

You may have noticed marketing is generally manipulative e.g. they use fear, peer pressure etc which doesn’t sit right with me.

The strategies create stress for everyone involved and are short-term solutions.

While I believe most businesses start out with intentions beyond self-gain, they often slip into becoming more about profit and beating the competition than genuine service.

I’ve believed for the longest time it’s possible for us all to create a wildly successful business and life in an authentic, heart-centred “true to ourselves” kind of way.

– I believe we never have to steamroll anyone
– I believe there’s no need to be competitive
– I believe there’s no need for manipulation
– I believe we can succeed by being authentically ourselves.

Consider this…

Simon Sinek wrote a book called Start with WHY.

Watch Simon Sinek’s inspiring TED Talk below (20 minutes)

See how Simon Sinek cracked the code to the ASTOUNDING success of companies like APPLE and HARLEY DAVIDSON.

Start with WHY

It all starts with your WHY.

Your WHY is your gift, it’s what makes you unique and special.
Your WHY is what you believe.

Have you ever asked,
“WHY AM I HERE?”
“WHY DO I MATTER?”

When you know your WHY, your life makes sense.

Great… but what if you DON’T KNOW YOUR WHY?

And this WHY is NOT the reason you want to lose weight or start a project, it’s much, MUCH deeper than that.

Once you KNOW YOUR WHY…

– you get CLARITY and DIRECTION
– you live with PASSION
– you attract GREAT CUSTOMERS who become RAVING FANS
– you transform your BUSINESS CULTURE
– you hire the RIGHT PEOPLE
– your employees become ENGAGED and INSPIRED
– your relationships get CLOSER and BETTER

BUT… all of this can only happen when you KNOW YOUR WHY.

WHAT CAN YOU DO?

It all starts when you KNOW YOUR WHY!

Related Reading:

The Little Know Opportunity to Differentiate Your Business

(Part 1) 10 Major Reasons WHY-Inspired Leaders Have Inspired EMPLOYEES
(Part 2) 10 Major Reasons WHY-Inspired Leaders Inspire Their CUSTOMERS
Did Apple’s Products Make Them a Success or Did Something Else?

This is Janet Poole; I believe there are better ways to delight your customers and inspire your staff.

Better Ways. More Freedom.

Knowing your WHY is like turning on the lights to your behaviour. You gain instant clarity. It’s like being introduced to yourself. When you know your WHY, you begin to understand. When you know your WHY, you realise your unique gifts. When you know your WHY, you gain clarity and confidence. When you know your WHY you live with passion.

When you know your WHY you can take your business from good to great in a single day.