Most people have no idea how to explain
what their business does,
how it is different
or WHY they’re in business.
This is Part 1 of a 3-Part Series on how to differentiate your business (Links to Part 2 & 3 are below).
If you wanted to buy jewellery and one of your friends was a jeweller where would you go?
Correct, you’d go directly to your friend’s store because you already have a relationship.
With friends you most likely share similar beliefs and values.
If you went deeper, you’d see that you feel good with friends because you feel a sense of belonging.
We feel safe.
We can relax.
We trust our friends.
They’re one of us.
What if you had a way of finding ideal customers who share your beliefs and values, as you do with friends?
If you did that your customers would feel great doing business with you and you’d feel equally good about them.
The best way to differentiate your business is by telling the world what you believe and value.
That way people who believe what you believe will be attracted to you and become loyal customers who feel good about doing business with you.
It’s a better way of doing business because not only does it get results, you get to build a successful business by being authentic, genuine and real.
To differentiate your business you have to attract, engage and connect with ideal, loyal customers—those who believe what you believe.
You must express your beliefs, your values.
You must tell them WHY you do everything you do.
You must express your WHY.
Such a message would resonate in the mind of your ideal client and differentiate you from the competition.
It’s a better way.
And it starts with your WHY Messaging.
This is Part 1 of a 3-Part Series on how to differentiate your business:
Part 2 – How to Differentiate Your Business with the Power of WHY
Part 3 – The Little Know Opportunity to Differentiate Your Business
Live your WHY!
Contact Janet here to WHY-ify your business.
References:
The WHY Engine – Ridgely Goldsborough, ESQ
Start with WHY – Simon Sinek
Related Reading:
Did Apple’s Products Make Them a Success or Did Something Else?
(Part 1) 10 Major Reasons WHY-Inspired Leaders Have Inspired EMPLOYEES
(Part 2) 10 Major Reasons WHY-Inspired Leaders Inspire Their CUSTOMERS
How to Create True Passion and Inspiration in Your Team
7 Unwanted Things When You’re Not Living Your WHY
7 Things Happen When You Don’t Know Your WHY
My name is Janet Poole and I believe there are better ways to delight your customers and inspire your staff.
I believe in meaningful conversation, knowing what really matters to you.
I believe an open mind is essential to a better life because there are always different and better ways of doing things.
I believe truth is a better way no matter how outrageous and despite its consequences because it sets you free.
I don’t believe in conforming. I believe in freedom and remembering to use your free will because many of us forget we have it and end up frustrated living below our potential.
I believe in saying yes to opportunities, doing something greater than yourself because it will thrill you; life ought to be an adventure, lived with courage.
I believe in laughing, delicious food and red wine.
I believe in being someone you can count on who will support you all the way into the results you want.
Better Ways. More Freedom.
Knowing your WHY is like turning on the lights to your behaviour. You gain instant clarity. It’s like being introduced to yourself. When you know your WHY, you begin to understand. When you know your WHY, you realise your unique gifts. When you know your WHY, you gain clarity and confidence. When you know your WHY you live with passion.
When you know your WHY you can take your business from good to great in a single day.
janetpoole.com 